I am a senior communications professional with over 15 years of experience in communications, broadcast and print journalism and digital media working in Saudi Arabia and the UK. Throughout my career in communications, I have led on, developed and implemented communications and media strategies across a range of channels in both the public and private sector. I spent over a decade as a broadcast journalist with BBC Arabic Radio and TV, and as a senior journalist and editor with Arab News. My professional experience is complemented by relevant qualifications that enhance my knowledge. I hold an MA in International Journalism from City, University of London; a BA in English Literature and Linguistics, and Executive Certificates in Digital Marketing: Disruptive Strategy from Said Business School, University of Oxford and in Reputation Management from the Chartered Institute of Public Relations.
As a Saudi and Middle East analyst, I have been interviewed by publications and media outlets around the world, including the Spanish El Mundo, the French France Info, the Italian Aki Adnkronos International news agency, the German DW, the British Monocle 24, LBC Radio, the Mexican El Heraldo, the Slovakian Hospodarske Noviny and ELLE magazine.

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TOP AREAS OF EXPERTISE

 

• Strategic communications

• Proactive and reactive media strategy and planning

• Multimedia storytelling

• Campaign management

• Social media strategy and management

• Content creation and editing

• Reputation and crisis communications

• Media training and coaching

• Press conferences and event management

• Stakeholder management